Problems

• Only shows the price of chosen dates
• Automatically sets two months range for watching flights (cannot reduce a range)
• Does not have a combination deal of flight and hotel
• No “# of travellers” option in the hotel deal
• All previous searched information disappears after exiting the app
• No function to select various flights at once

Opportunities

• Recommends flight deals +/- 4days from selected date
• Users could choose a specific range while getting notification on “keep watching trip” function
   ex) Nov 1st-Nov 16th
• Provides a combination deal of flight and hotel
• Contains a space to enter # of people who will stay in a hotel
• Adds recent search history page
• Contains a “multi-city trip” function

Strenghts

• Provides users notification system for flight sales
• Searches best deals and qualified flights
• Shows various flights on the same day; thus, the users could select the most satisfying flight
• Is convenient to search up
• Also gives plenty of hotels, providing great deals

Weaknesses

• Does not have the lists of recent searches
• Does not find the nearby date's flight
• Does not have "multi-city trip" function
• Does not combine hotel and flight deal

Opportunities

• Provides reviews from other users who already used the app
• Shows the estimated dates when the price will be drop or rise
• Add a function for car rentals
• Suggests popular tourist destinations after booking the flight

Threats

• Various third-party flight booking companies already exist
• Services provided by the application are insufficient compared to similar applications

Expedia

The most common and popular application which people use for their trip is Expedia. Expedia not only provides the service to book flights, but also helps users to rent cars, book hotels, and find landmarks. The most used category is a combination of flight and hotel deals which are essential options to plan a trip. Additionally, it has a multi-city flight booking system; therefore, users could easily find multiple flights without clicking the search button several times. Another point with which Expedia fascinates people is if the users sign up for Expedia, then Expedia provides more benefits for users such as discounted hotel and car prices up to 50 percent. Those various services which bring convenience and extreme price drop bring people to use Expedia.

TripAdvisor

TripAdvisor is an application that provides users with valuable suggestions for the trip. First of all, users can search for various eateries. It suggests users breakfast, brunch, lunch, or coffee place to fulfill user's journey with joy. Moreover, TripAdvisor advises the best tourist sights to visit. The most crucial part is users could create their account and write a review or participating in the star rating, so other users can find the best places based on real experiences.

Fareboom

Fareboom has a page where users should look up their previous researches. The function makes users comfortable to check the best price deal every day without searching for the same flights every day. Furthermore, it shows a price prediction graph. While watching the price comparison graph, users could decide the date to book the cheapest flight.

• Arrange orders of selecting flights functionally
• Put travelling function and selecting flights function on one page to use the app simply
• Make the price comparison table clickable; thus, the users could check the flights on the date
• Put more efficient and useful information in the bottom of the home page
• Keep the colors, which indicates different price range