the INTERACTION DESIGNER

Service Blueprint of Empire Life

Service Blueprint of Empire Life

Jan - Feb 2021

COVID-19 had caused economic downturns, which affected many people's economic conditions negatively. The phenomenon brought both social crisis and mental illnesses while passing through a challenging time. The purpose of the service blueprint is to provide users with a glance view of getting financial support from an insurance agency, Empire Life, which is supported by companies' insurance services. This project will assist in layout a detailed process of claiming money and resolve the complexity of viewing the insurance agency's products' detailed information at once. This project result will alter the service in an approachable way so that users can easily access the information they want to get and claim the money without wasting time passing through a long process. I hope the enhanced service will prevent people from a burden of financial difficulties and neglecting their mental illnesses.

Getting into a Service Blueprint

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Ecosystem Map
User Flows
Journey Map Drafts

Journey Map of Marina Miller

Who are Getting Financial Support from the Institue

What are 3 Methods to Save Counselling Fee ?

1. Practicum Counsellor

There are counselling centers and unions where provide practicum program. Practicum students are pursuing their MFA degree, majoring in counselling. Counselling with practicum counsellors is mostly half price compared to certified counsellors.

2. Online Counselling

Due to COVID-19, people who are using an online counselling session are arising due to its convenience and safety. Counselling takes place at each of their houses, and it is also half price compare to in-person counselling sessions.

3. Private Insurance Company

Several private insurance agencies have services supporting counselling and psychologists. Most institutes and companies contract with private insurance companies and provide the service for people who belong to them. Moreover, insurance agencies afford counselling supporting services for individuals.

Research Plan

Insights

Research Process

Interview

Interview with Hyekung Kang

• Phone call interview
• Mainly, interviewed the process to claim the service
• Speaks about the difficulty of reading & using the brochure due to long texts

Interview

Secondary Research - Empire Life Website

From the top left:

• Mobile Main Page
• Process to Claim the Service
• Brochure of the Purchased Product

Claiming Counselling & Psychologist
via Private Insurance Company, Empire Life

So that Stakeholders can get counselling without Financial Difficulties

Service Blueprint

* Hover a mouse to zoom the service blueprint