
Service Blueprint of Empire Life
Jan - Feb 2021
COVID-19 had caused economic downturns, which affected many people's economic conditions negatively. The phenomenon brought both social crisis and mental illnesses while passing through a challenging time. The purpose of the service blueprint is to provide users with a glance view of getting financial support from an insurance agency, Empire Life, which is supported by companies' insurance services. This project will assist in layout a detailed process of claiming money and resolve the complexity of viewing the insurance agency's products' detailed information at once. This project result will alter the service in an approachable way so that users can easily access the information they want to get and claim the money without wasting time passing through a long process. I hope the enhanced service will prevent people from a burden of financial difficulties and neglecting their mental illnesses.
Journey Map of Marina Miller
Who are Getting Financial Support from the Institue
What are 3 Methods to Save Counselling Fee ?

1. Practicum Counsellor
There are counselling centers and unions where provide practicum program. Practicum students are pursuing their MFA degree, majoring in counselling. Counselling with practicum counsellors is mostly half price compared to certified counsellors.

2. Online Counselling
Due to COVID-19, people who are using an online counselling session are arising due to its convenience and safety. Counselling takes place at each of their houses, and it is also half price compare to in-person counselling sessions.

3. Private Insurance Company
Several private insurance agencies have services supporting counselling and psychologists. Most institutes and companies contract with private insurance companies and provide the service for people who belong to them. Moreover, insurance agencies afford counselling supporting services for individuals.
Research Plan
Insights
Research Process

Interview with Hyekung Kang
• Phone call interview
• Mainly, interviewed the process to claim the service
• Speaks about the difficulty of reading & using the brochure due to long texts

Secondary Research - Empire Life Website
From the top left:
• Mobile Main Page
• Process to Claim the Service
• Brochure of the Purchased Product
Claiming Counselling & Psychologist
via Private Insurance Company, Empire Life
So that Stakeholders can get counselling without Financial Difficulties
* Hover a mouse to zoom the service blueprint